Asharqia Chamber, represented by its Entrepreneurship Incubator, organized a meeting titled “E-Commerce Opportunities in Promising Sectors,” in cooperation with the Small and Medium Enterprises General Authority “Monsha’at.” The meeting was presented by e-commerce trainer and mentor Hussain Al-Hajji at the Incubator’s headquarters in Khobar on Wednesday, September 16, 2026. It reviewed the most promising sectors and the importance of e-commerce within them, in addition to identifying the available opportunities and the role of digital transformation in developing and growing businesses.
During the meeting, Al-Hajji stressed that investing in e-commerce is not merely a complementary option, but a core driver aligned with Vision 2030, which aims to raise the contribution of small and medium enterprises to GDP from 20% to 35%. He explained that an entrepreneur’s success today requires applying integrated digital transformation across all pillars of the business, from digital marketing and cloud-based management to smart payment and delivery solutions and customer service.
Al-Hajji spoke to the attendees about the importance of focusing on sectors with promising growth. He reviewed the ideal methods for identifying promising sectors and a roadmap for selecting sectors with promising growth rates in the Saudi market, such as health and personal care, retail, financial services, education and training, food and beverages, travel and tourism, and automotive. He noted that choosing the right field to start in requires an accurate reading of consumer needs and adapting to market changes.
Al-Hajji also reviewed the key strategies and tools for identifying investment opportunities, namely relying on official references and studies such as the reports of the Ministry of Investment, the General Authority for Statistics, and the Communications, Space and Technology Commission, as well as government and academic data; using predictive analytics and artificial intelligence to understand future trends and consumer behavior; in addition to building partnerships, committing to feasibility studies, engaging in e-commerce communities, and exchanging experience with investors.
Al-Hajji emphasized the importance of entrepreneurs staying informed and adhering to the ideal tools for government compliance, by strengthening the credibility of their online stores through prompt registration on the Saudi Business Center’s “Business” platform. He pointed to the need to be ready to face operational challenges, such as a shortage of specialized talent, financing, and technical challenges, by making use of the Authority’s solutions and initiatives.