Vision
To play a leading role in supporting entrepreneurs and the small and medium enterprise sector, and to activate their role in the Kingdom of Saudi Arabia.
Mission
- Provide distinguished, high-quality services.
- Improve the competitiveness of small and medium enterprises.
Objectives
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01Encourage a spirit of entrepreneurship and self-employment among young Saudis.
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02Raise young people’s awareness of the importance of conducting a feasibility study for every project.
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03Enhance the professional skills of aspiring entrepreneurs and owners of small and medium enterprises through specialized training activities and programs.
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04Develop young people’s talents and initiatives by fostering and refining them.
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05Help small and medium enterprises grow into large enterprises through structured programs and activities.
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06Help small and medium enterprises expand globally by connecting them with their international counterparts.
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07Encourage investment through the franchise model by offering training programs, forums, and exhibitions dedicated to this field.