Expert: Distinctive marketing content increases sales rates
Asharqia Chamber, represented by the Women's Empowerment Centre, organized a workshop entitled "How to Market Your Project Digitally", in which digital marketing specialist Raghda Shaheen discussed the importance of choosing the appropriate channels for digital marketing, the reasons for success, interaction with the public, and building a digital community, in the presence of several interested parties and entrepreneurs at the Chamber's headquarters.
During the workshop, which was held yesterday, Tuesday, September 17, Shaheen stressed the importance of choosing good, appropriate content in the digital marketing process, as it contributes greatly to increasing interaction and loyalty to the brand, and content is the primary means of communicating with the public and highlighting the brand identity. She explained to the attendees that digital marketing is the use of the Internet and digital technologies such as smartphones and social media to reach the target audience and promote products and services.
The Specialist Shaheen indicated to the attendees that choosing the appropriate channels for digital marketing depends on knowing the appropriate audience, clearly defining goals, choosing the type of content well that suits the project in order to market it optimally, monitoring competitors and using appropriate research and monitoring tools, measuring performance continuously for effective evaluation and development, and understanding the organization's audience Optimally, it helps create positive interactive content. Specialist Shaheen explained that there is a big difference between digital marketing and traditional marketing, as digital marketing relies on technology and the Internet, and the audience can be targeted accurately based on age, gender, geographic location, and interests, and it helps to accurately measure performance using analysis tools instantly, while traditional marketing relies on traditional media such as television, radio, newspapers, magazines, and billboards, and reaches a wide, large and huge audience without accuracy in targeting, and it is difficult to measure it accurately, and its direct impact cannot be easily known.
