Digital marketing is the future choice of emerging companies for low cost and variety of tools.

​In a report published by the magazine Al Eqtisad.
 

         A specialist economic report expected that the "Digital marketing is going to get a prominent place in the activities of economic institutions, especially in small and medium institutions, as it is one of the most important tools to market projects, and highlight the mental image of investors and entrepreneurs, because of the diversity of marketing tools, as well as marketing fields it covers.
The report, published by Al Eqtisad newspaper published by the Asharqia Chamber of the month (July 2017), said that the new entrepreneurs, who have experienced the digital marketing experience, have achieved high figures. He pointed that the economic transformations will contribute greatly to attract many of the owners of funds to enter this field, Which is a large umbrella under which dozens of technologies and channels that are used for marketing, such as: marketing via e-mail or social networks or via smart phones or through search engines or through connected to electronic stores that have a physical presence on the ground
Digital marketing is based on the use of digital platforms to reach the target audience accurately and less expensive than classic marketing and with audience interaction with product, service, or advertising. It also mentioned natural extension of the concept of marketing in its general form can not separate digital marketing and excellence in it without forming an integrated marketing strategy according to known marketing methodologies.
He adds that the most important feature of digital marketing is the lack of cost and variety of tools, including social networking sites, websites, applications of smart phones, email, search engines and many other tools that cover a large area of ​​digital marketing specialists in the diversification of marketing methods, analysis and advertising, in addition to the ability of digital marketing to provide platforms for analysis consumer behavior, accurate and inexpensive brand name analysis, as well as the ability to reach the target segment with high accuracy. Digital marketing professionals can know how many people are interested in travel, for example in the Kingdom. What is the age group interested in travel? Rate of travel, mobility and other interests. All this information distinguishes digital marketing from the classic methods of marketing that need long time and high costs to know for example how many people are interested in travel in Jeddah, while digital marketing has channels and tools over 3000 tools that facilitate the analysis of the targeted audience and knowing what interests it.