Asharqia Chamber reviews beauty salons faltering solutions and ways to increase income
On Monday evening, May 29, 2023, the Asharqia Chamber, represented by the Women's Centers and Occupations Committee, organized a workshop that reviewed solutions for stumbling beauty salons and ways to increase income, in which Turki Al-Enezi, CEO of the leading programming institution, spoke.
Al-Enezi explained during the workshop, which was moderated by the committee chairwoman, Shuaa Al-Duhailan, the importance of business development, which summarizes the transition from a certain level to a higher level, or continuous improvement in one aspect of the establishment in order to increase profits, indicating that improvement begins from many areas and methods, including reviewing the services provided. , the performance of female employees, decorations and appearance, the internal work system and also the accounting system in addition to shopping methods.
In view of these areas, the entrepreneur can discover new opportunities and solve existing problems, and by understanding the opportunity and proving the success of the opportunity, its positive impact and the time frame for achieving it, and this comes through reading in the same specialty, surfing the Internet, attending specialized exhibitions, participating in training courses and workshops, and finally learning in travel And see successful models.
As for addressing the existing problems, Al-Enezi said that the entrepreneur must determine the cause of the problem, the desired goal, implement the optimal solution, and propose possible solutions, through the availability of data, the speed of its collection, its accuracy, and its validity, and that it is sufficient for research and conclusion.
Al-Enezi suggested several solutions to some of the problems of salons, including: allocating a monthly amount for digital marketing, always being attractive through online services, focusing on the most appropriate and interactive customers, always paying attention to presenting attractive offers, and dealing with customers.
