Asharqia Chamber discusses ways to increase revenues for small projects in light of crises
Asharqia Chamber discussed represented by businesswomen Yesterday, April 29, 2020, through the “Zoom” program, and was moderated by Lubna Abdulaziz, which emphasized the pioneering governmental role in managing the crisis in a healthy and economic way and presented enterprises with initiatives that Unprecedented in order to support it in overcoming the crisis, a set of incentive means and mechanisms to increase revenues for small projects, the best marketing strategies for sales growth, and how to optimize the use of electronic applications to maintain business continuity in crises.
During the meeting, Omar Rabhan, Vice President for Communication and Public Relations at Hungerstation, stressed that the customer's behavior in e-procurement went through a three-stage Corona crisis that began with some kind of reservation of e-purchasing, and then the demand for the basic things, and ended with greater expansion in the area of e-procurement with The opening of restaurants, pointing out that after two weeks of the crisis and began to appear what might be called the new basics of electronic purchase.
Rabban said that the first days of the crisis, sales of restaurants decreased to about 90%, but began to rise with the opening of it, noting the importance of complementary work in light of crises and that it is the best solution to overcome crises and even turn them into opportunities.
And Rabhan expected that with the complete relief of the crisis and the return of life to normal, there will be a great reluctance of consumers from electronic purchase, especially in the first period of the return of life, due to the people yearning more to go out and shopping, stressing that this is a natural matter that is followed by stability, but successive increase Online purchasing area.
Fatima Batouq, who owns a women's club, pointed out that risk management in small projects is largely dependent on the quality of leadership, who leads the organization and is responsible for its management and the flexibility and speed it has in response to dealing with crises, as well as the ability to make decisions, and thus the facility to reach stability desired.
For this part, Samar Al-Sail, an accredited international coach, said that digital transformation is the modern alternative and the winning card in the near future, noting that during the Corona crisis there was a big boom in electronic purchasing and what broke the frequency barrier for many for electronic dealing.
Al-Sayel stressed the necessity of developing the strategy for any establishment, regardless of its size, advising entrepreneurs to invest in strategic plans, being the first supporter of business continuity, expansion, and support, especially in light of crises. The clear strategy strengthens the performance of the facility and qualifies it to be the best.
