During the Success Partners Program:
Al-Amro: media in one front with the health and military sectors
Saudi interviewer Yasser Al-Amr praised the great role played by local media, which stands side by side with the growing role played by health and military personnel in preserving human health and safety.
Al-Amro said during the Partner Success Program organized on Tuesday, May 12, 2020, the Asharqia Chamber represented by the Young Business Council, that as we commend the great efforts made by workers in the health, military and security sector in preserving the health of citizens, we are - at the same time - applauding the number of media workers on their efforts to provide messages, reports, and programs that establish the positive situation and raise awareness, and put the truth in front of the recipient, what we are witnessing in these sectors confirms the reality of what the Saudi citizens have for their love for each other and their love for their country, we are truly a country rich in our children.
Al-Amro added that the media is going through several stages, the origin of which is the state of change, what was years ago is different from now in some aspects, except that the fast rhythm is the main feature of contemporary media, and the Corona pandemic has proven that we are going through a dangerous turn in this aspect, and we expect huge developments In the near future, as the market continues to accept proposals and creations in this aspect
He pointed out that the media at the present time - as it was previously - has multiple tools, some tools increased at the present time, multiple paths, and ways to communicate media messages, with our recognition that we lack the media or specialized journalist and specialized journalism, or the station of the region, and in this aspect, We are looking for creative ideas and introducing new products that attract more social strata, which have the ability to choose, criticize and evaluate carefully. Not everything offered on the market is accepted by recipients, they may accept or reject.
On the Saudi artistic production market, Al-Amr said that it is a market that is still in the early stage and is looking for the actors, and he needs a complete blasting of the production concepts that exist in our series, which confirms the necessity of the existence of ideas outside the familiar and prevalent, with our complete conviction of the existence of pioneering experiences that can be generalized and developed, and we must Supporting creative ideas and not restraining them, stressing the need to increase investment in the content industry, for our creativity is many, and success stories are multiple, and the Corona pandemic has proven the positive situation carried by the Saudi citizen in various sites, especially in the health sector, because our country is rich with its children
Al-Amro believes that the media was and still is a way for business leaders to reach the final consumer of goods and services, but the entrepreneur must have the idea and know the segment that he wants to address, and thus the appropriate media means to achieve this .. Stressing that within every small media entrepreneur, the problem is not In the media, but the entrepreneur himself has to own the idea and define the tools.
In this regard, Al-Amr affirms the need for entrepreneurs to know the state of the differences between generations, the scope of interests, and to identify the target group, and then determine the appropriate media for it.
