20/03/2017
In a training program in Asharqia Chamber over two days.
A Spasialist and trainer in social responsibility, Dr. Saleh Al Hamouri stressed the role of the institutional communication in achieving
the goals of social responsibility in the institutions, and of achieving quality
in this field.. He explained that the dimensions of responsibility revolves
around economic growth, environmental protection, and social progress.
Hamoudi
in a training program organized by Asharqia Chamber represented
the status of social responsibility in the past two days titled (the role of the institutional communications in achieving the goals of the social responsibility) The
success of any organization is based mainly on the basic foundation which is
effective institutional communication between the different groups that this institution comprising on the
one hand and
between them and the environment and the surrounding community on the other
hand. He explained that the goals of the communications for the management is to be
used in the fields of guidance and counseling, and get to know the reaction of
the institution policy with the public, and to identify the attitudes, as well
as the leaders to policies, and for workers is represented in
the definition of workers with all the information about the organization and
its policies and decisions to increase job satisfaction of employees
and deepen their sense of belonging to the organization.
And
the role of communication in social responsibility Hamouri said that
communication contributes to raising awareness inside and outside the institution to its strategy and goals, plans,
performance and challenges in terms of social responsibility, pointing to (ISO 26000) standards for social
responsibility that achieve multiple benefits to the institutions of a usable by
all the small and big institutions, whether in the list of developing
countries or developed countries, providing a guide for all types regardless of its size and location.
And
the economic dimension of social responsibility Hamouri said that he did not
regard the issue of profit as an aspect of the business, but the obligation to
ethical practices within the institutions of governance, such as the institution
and to prevent bribery and corruption and the protection of consumer rights and
ethical trader and investment ..
Regarding the social
progress Hamouri continoued saying: the institution has to contribute to the
well being of the community in which it operates, and improving employees care,
including a positive effect on increasing their productivity and improving their artistic abilities, and
providing security and professional career, health, community and care for
them, stressing the importance of the open administrative
method we are working with in the institution, as the social effect of their behavior beyond the limits of
the institution itself.
The
environmental dimension of the institutions in charge of a community, he
stressed that the duty of the institution is to cover up the resulting
environmental effects on operations and institution products and the elimination of
emissions and waste and increasing the production
efficiency, the available resources, and reducing the acts that may negatively affect the enjoyment of the country
and future generations of these resources.
