20/11/2017
As part of its preparations for the exhibition of the productive families.
Asharqia Chamber qualifies families participating in an investment program in "Sanaati 2017"
Asharqia
Chamber, represented by the Social Responsibility Center, held two
qualifying programs as part of the framework of an investment program in my
industry during November, for the productive families participating in
the third edition of the 2017 Productive families Exhibition, organized by
Asharqia Chamber from December 18 to 22 in the coastal under the
patronage of the Saud bin Nayef bin Abdulaziz, Prince of the
Eastern Region.
The
first program, titled "From profitability to sustainability",
addresses the added value of the practice of self employment and how the
productive families are able to perform this work on a sound basis, as
well as talking about skills and means of developing them and tools to
increase the generation of new and creative ideas, planning the project and how to choose the distinctive identity.
The lecture also explained how to prepare the
project budget and product pricing, as well as the legal aspect of the
project that will put the productive families on the road to
sustainability and progress.
The
second program, titled "Marketing for the Producers of the Secret of
Success", focused on the concept of marketing, its importance and the
elements necessary to achieve the marketing mix (4Ps). It also explained
the difference between the marketing and sales processes, the steps of
preparing the marketing plan, and its impact on the success of the
project. Investment related to the use of social media, how to build the
commercial identity of projects, improving the skills of the establishment
of the marketing corner, and finally focus on ways to attract customers
and the latest art of persuasion.
It
is worth mentioning that the investment program Sanaati is a
training program prior to the launch of the Productive Families
Exhibition, which is being held by Asharqia Chamber for the third time. It aims to train the productive families
participating in it by improving their craftsmanship in presenting
their products in a distinctive way that increase sales in the exhibition and thus increase returns.