The importance of adhering to the visual identity for the founding

Asharqia Chamber sends you its warmest greetings and informs you of receiving a letter from the Saudi Chambers Union with reference number (45103524) dated (5/8/1445 AH), regarding the receipt of an email from the Ministry of Commerce dated (11/2/2024 AD). The email requests confirmation from establishments about the importance of adhering to the visual identity for the founding day. This includes refraining from using the Kingdom's flag, which includes the Royal Crest and the word of Tawheed, as well as the state emblem "the two crossed swords and a palm tree," the flag of the first Saudi state, images of the leadership, and any commercial materials in prints, publications, social media platforms, and others. Additionally, it emphasizes considering the nature and significance of the occasion, refraining from exploiting or diminishing it by associating it with inappropriate commercial offers. You can refer to the guide and download it through the following link ( http://go.ac.sa/lon )​ or scan the QR code below.