01/04/2018
In a lecture at Asharqia Chamber's branch in Jubail.
Specialist: there is a strong relationship between brand and marketing strategy.
Ali Fadel Aljamae, a marketing and branding consultant, emphasized the importance of the brand in marketing the product as it determines its position in the market. He noted the need for the technical aspect while selecting the brand.
This came in a public lecture held on Wednesday, 28/3/2018 at the branch of Asharqia Chamber in Jubail. He said that there is a strong relationship between brand and marketing strategy. The brand, though it has emerged as a logo of the establishment, should be a true expression of the product itself and of the establishment itself.
Therefore, the choice of a brand is not easy, but deliberately on a number of scientific and technical grounds, because the brand has a direct relationship with the identity of the establishment. It requires a professional case for formulation and release, as well as acceptance by the consumer and the beneficiary.
In this regard, Aljamaea pointed to a direct relationship between the identity of the establishment and its activity. He explained that the identity has many forms and types as it could be determined by the nature of the product and service. For example, the financial services company is different from the food products company, both of which differ from the training and rehabilitation company.
In summary, the brand is more significant for the entrepreneurs.
If a business owner owns a brand, it would put him on a path of growth, development, stability, and trust. In fact, he may be more capable of overcoming the challenges than the other who does not have brand or who is still looking for one.
