During a meeting organized by the Asharqia Chamber of Entrepreneurship Incubator
Specialist: 7 Keys to Successful Small and Medium Enterprises
Asharqia Chamber of Entrepreneurship Incubator organized a meeting that reviewed the "basics of the success of small and medium enterprises", at the incubator's headquarters in the Chamber Tower, on Monday evening, August 22, 2022.
The businesswoman and developer of small projects, Waad Abdulaziz Abunayan, explained during the meeting that the entrepreneur should think about starting their project in a way he can provide new services and increase his monthly income, noting that marketing methods have changed dramatically and the means are available to everyone at any time.
Abunayan said that the entrepreneur, after launching his project, should take into account the high level of awareness among customers. If he decides to promote his services through social networking sites, he should focus on several considerations, including that the content he uses to promote on social networking sites should be attractive, elegant, quickly spread, and reflect a high sense of confidence. she pointed out that the opportunity comes through skill, idea, passion, choosing the right market, and marketing.
Abunayyan stressed the need to decide to start and launch the project, pointing out that the key to success in any project, especially small and medium enterprises, lies in good planning and setting the desired goals and expectations at all stages, whether during the project establishment period or actual production, marketing, and sale. It is also very important for the entrepreneur to set reasonable goals and ambitions for his project, especially during the early years, to grow and progress. Therefore, all owners of new companies must plan well and properly and set goals and expectations that can be achieved even under unfavorable economic conditions.
And about the 7 keys to the success of projects, she said that they are summarized in choosing the appropriate project, providing the necessary budget for the project, setting strategies and work plans, in addition to studying the project, obtaining assistance from experts and consultants, respecting clients, and finally extracting all legal papers before the project is launched.
