On Sunday, March 3, Asharqia Chamber, represented by Asharqia Young Businesswomen Council, organized a workshop on how entrepreneurs can market for their new projects at the lowest cost.
Reem Bint Omar bin Siddiq, CEO of Reem Bin Siddiq Training & Marketing Consultancy, was the lecturer.
During the workshop, which witnessed a large presence of pioneers and entrepreneurs of the Eastern Region, Bin Siddiq stressed that the right marketing is the key to solving all the problems facing the new projects, and that its application in a good manner and follow the paths according to sound foundations, which leads to success and achieve the goals to be reached.
She stressed the importance of providing content that is good and decent to meet the needs of consumers, especially as content is at the top of the factors supporting the success of projects.
Bin Siddiq said that searching and exploring product opinions from friends and family or through larger segments of the society and the continuous pursuit of consumer desires is a significant step in supporting new projects towards sustainability and success.
She pointed out that the search and investigation can be done at the lowest costs by talking to the entrepreneurs themselves about their projects on the Social Media, instead of paying celebrities to express their products or services, as the entrepreneurs themselves are capable of expressing their projects through presenting their stories and conveying their sense of business to the public without an intermediary.
Ben Siddiq pointed out that successful marketing is by choosing a specific segment of the public and then studying it well, both in terms of needs or preferences with respect to the product or service to be marketed.
Marketing is a continuous process throughout the project.
Marketing cannot be stopped at the start of a project's success, but entrepreneurs must constantly think about marketing their products by creating or developing new marketing ideas based primarily on consumer trends.
She stressed the need to communicate daily with consumers by giving them more information about what they want.
She warned of the need to stay away from providing the goals of profit on content and construction for its presence and consolidation among the public at the beginning of the project.
Ben Siddiq said that any product or service is divided into two things, the first relates to the value of this product or service.
The second is based on finding a passion between the product or service provided to the consumer.
This is the essence of the marketing process: (The answer to the question, how can you as an entrepreneur to make your product linked to the daily lives of consumers).
She called for the marketing cooperation between the owners of projects and each other, for example, the owner of a restaurant to promote a project in line with the content of his project as the introduction of a product for new juices owned by another project owner to his restaurant, as well as the owner of the juice project, which helps to expand the consumer base of the two projects at the same time.
