15/03/2017
Trainee Hadeel Al Sharif stressed that
the commercial feasibility study for the project is based on three important
stages: marketing, technical, and financial.
Al
Sharif during the "How to prepare a feasibility study for the project"
program, which recently organized by Asharqia Chamber and represented
businesswomen center, discussed the mechanism of the marketing stage, which
begins in the market analysis to answer essential questions about knowing the targeted
customers, and meeting the needs of customers, competitors and creating the competitive
advantage, and ways of promotion for the services and the product.
But
the technical stage is an estimation to a range of sub costs as the costs of establishment, investment in fixed assets, and
operating costs (working capital), financial stage that the calculation of the
annual revenues of the project through a list of the expected annual income
statement, cash flow listing, financial indicators, the rate of revenue of the investment, profit margin, and the
capital recovering.