05/05/2014
In an interview within (Delaney) issue number 15
Alrashed review the government support for small industrial enterprises
The Saudi industrial General Director and Property authority (modon) Saleh Al-Shabab to invest in industrial areas, noting that the State provides to entrepreneurs of small investors advantages and facilities, encourage them to industrial investment, including the (Modon) initiatives to encourage entrepreneurs and women entrepreneurs. Saleh said in an interview with ' Dolani ' article published by the Centre for the development of small and medium enterprises in the East Chamber on the 15th which was released recently that small and medium-sized industrial projects play an active role in driving the industry, sustainable development, working to harness all its means to provide all the tools necessary to develop these projects, including the provision of integrated services, turnkey factories and investment forums, industry Excellence Award
Within the topic, browsing the seven core strategies for cash flows, and the orientations of the company with regard to the pricing of their products and goods that you distribute must proceed from vision or approach or philosophy for the company and the nature of the products and goods presented to the audience, in addition to the nature of the public and consumers who submit them, along with the nature of the public or consumers who provide their services or products. It believes this vision or philosophy pricing reflected important strategies, pursued by the company, among these so-called economists cash flows, including (I) the selection of appropriate pricing policy in several considerations, most notably a target customer, product, market, the relationship between the product price and size, the method chosen for distribution, pricing strategy, and the method of price calculation.
The bulletin said that the second strategy: (cost-cutting), and third (control of expenditure) and the fourth (the debtors), e: (inventory management), and sixth (non-payment before maturity), and seventh (of assets). On another level, reviewed common errors in newsletter promotions online, the most important (Unified Messaging), send a unified message to all customers without discrimination between the importance of each customer. The second error (lack of knowledge of the concept of the relationship between long messages and getting bored reading), believed that the long messages do not read even if significant content, so better to be between two and seven pages. The Bulletin pointed out that common mistakes in email marketing (official communications) and (write content that is interesting and there is no evidence that the quality of the product). Bulletin reviewed experience of innovative social network (Facebook), Mark Zuckerberg, who was born of an average family; he went to study computing, even invented the ' Facebook ' and gains more than $ 28 billion.
